Balance Human Resources stands for “delivering temporary HR performance with lasting impact”. Edward Vanhoutte founded his HR expertise center in 2014 and asked us to define the brand identity. An interesting asignment since authenticity and creativity and where the key values the identity needed to express.
We were asked by Versuz to design the two bars in the main area and the big bar in the concert area named area V.
Pinkeye designed Timberland's 2014 Bread&Butter booth, highlighting the brand's authenticity and rugged heritage through judicious use of brick, lumber and steel.
For the visitors day at Coca-Cola’s European Visitors Center we designed a set of playful isometric visuals to explain and illustrate how Coca-Cola is created.
Duvel Moortgat has the great strategy of partnering up with bar and restaurant owners to pimp their venue with branded style integrations that are tailored to the style of a specific venue. This way of working creates a veritable playground for our graphic designers who get to live out their wildest fantasies - with penguin robots (with lasers!), she-devils and a kissing sailor as a result…
To revive one of its rooms, Antwerp’s well-established nightclub Noxx called in design studio Pinkeye.
Their approach? Bringing light back to the dance floor.
We designed the packaging for a line extension of babyfood giant Olvarit who added a breakfast cereal for toddlers to their line-up
Nutricia partnered up with Pinkeye to think about their toddler packaging range for Olvarit. To become more inspirational for both toddlers and their moms we came up with the mascotte Arthur. Arthur is the ideal toddler, exploring the world and its flavours with great enthousiasm. Arthur has come to life in the “Arthur’s Adventures” booklets we’ve written and will be present on all future Olvarit packaging.
We just got back from Euroshop in Düsseldorf, the world's leading retail trade fair, and we're in a very good mood.
We designed the Orbit booth : an abstract mix of light, cubes and birds!
Retail design + office design + shop design, that's what we needed to redesign the OZ headoffice in Antwerp. In total 1020 m2 was transformed into a spacious and welcoming hospitality environment. Health care couldn't be more beautiful than this!
Past-a-Porter was founded by two young entrepreneurs with a passion for Italian Food. They have started two restaurants in Leuven where they serve pasta with fresh authentic sauces in a modern setting. Pinkeye was asked to redesign the Past-a-Porter brand identity, and to turn a second hand mobile truck into an inspiring fresh Past-A-Porter Van to cater to their consumers’ needs even more.
Ever since 1865, the family firm of P.C. Boschmans has been an established name in the jewellery business. P.C. Boschmans offers a very wide range of semi-industrial finished products and with its offices located in Antwerp, the company is perfectly in tune with the needs of the world's diamonds centre. Because the brand identity of P.C. Boschmans was in need of an evolution to increase their relevance in this demanding market, we gladly created a completely new visual identity for them.
Pinkeye’s ambitious new office reflects the attitude and work approach of the growing crossover design studio – and it looks good, too.
The shoes, apparel and subculture store Tarmak asked us to redesign their brand in every single aspect, from the logo to the final retail environment. A shining example of our crossover design methodology, furniture elements, interior space design and graphics are inextricably linked to shape one all encompassing identity and environment – an immersive world for customers, reflecting the way that the Tarmak brand is about the whole subculture of designers toys, sneakers, street art and apparel, and not just a single object.
Pinkeye excels in creating total design concepts that grasp the consumer’s attention with their form, their function, and the emotion they exude. In short: formfunctionfeeling.
These 3 are linked at all times as the magical combo that reinforces or even improves the brand experience.
Their hybrid team combines the best out of different worlds: they take pride in their geek status mixed with a worldly class. Dodging single-track-mindedness and mixing it up with the versatile mad skills on board, Pinkeye mutated into a winning crossover design army that just makes it work.
Split up into departments, Pinkeye features an Environment department producing interiors, permanent and temporary, an Identity department dreaming up packaging and graphics, and a Product department going back to their original product design roots.
All of this targeting one goal: translating brand values into custom made functional and innovative concepts.
Some of Pinkeye’s happy customers are Coca-Cola, P&G, Sara Lee, Estee Lauder, VF Europe, Duvel/Moortgat, Start People, Connections, Kraft, ...
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