Chez Claire — Pinkeye #pinkeyedesign
Chez Claire

A moment of escapism with lavish éclairs

HNST — Pinkeye #pinkeyedesign

Radically different jeans

Manhattn's Merode — Pinkeye #pinkeyedesign
Manhattn's Merode

The 3rd Manhattn's in Brussels

Portobello — Pinkeye #pinkeyedesign

A fashion store for men

Jobs — Pinkeye #pinkeyedesign

Senior Interior Architect & Senior Graphic Designer

Bergmans outlet — Pinkeye #pinkeyedesign
Bergmans outlet

More than an outlet store

Niko experience store — Pinkeye #pinkeyedesign
Niko experience store

The Niko experience store inspires you on home connectivity.

Samsonite retail experience centre — Pinkeye #pinkeyedesign
Samsonite retail experience centre

For the love of their retail department, Samsonite developed a very first retail experience centre

Foon — Pinkeye #pinkeyedesign

Foon, a brand new hearing centre. Unique in many ways.

Gatsu Gatsu — Pinkeye #pinkeyedesign
Gatsu Gatsu

A genuine wok alley in Brussels

De Serre, more than meets the eye — Pinkeye #pinkeyedesign
De Serre, more than meets the eye

De Serre , in the heart of Antwerp, had the ambition of becoming a leading test site for innovative horeca technologies.

Neuhaus Bonbons, anytime & any place — Pinkeye #pinkeyedesign
Neuhaus Bonbons, anytime & any place

Neuhaus challenged us to rethink the BonBon packaging.

HOEKED — Pinkeye #pinkeyedesign

Interior design

HOEKED — Pinkeye #pinkeyedesign

Get HOEKED on HOEKED doughnuts!

Les irrésistibles — Pinkeye #pinkeyedesign
Les irrésistibles

How to make a key visual for an Icon of the Belgian Chocolate Tradition ?

Taste of Belgium — Pinkeye #pinkeyedesign
Taste of Belgium

A tasting experience that will guide you through Belgian history and the Neuhaus chocolate-making expertise.

Hit, not just another sneaker store !  — Pinkeye #pinkeyedesign
Hit, not just another sneaker store !

Hit, not just another sneaker store !

Gatsu Gatsu — Pinkeye #pinkeyedesign
Gatsu Gatsu

Interior design

Manhattn's — Pinkeye #pinkeyedesign

A taste of Manhattn’s in Antwerp

WIN — Pinkeye #pinkeyedesign

The perfect bar for discovering wonderful natural wines and unfamiliar gins.

King Monty — Pinkeye #pinkeyedesign
King Monty

Storytelling and branding was what two generations Van Laethem needed to launch this fantastic chocolate for everyone.

Manmade, clothing made for men — Pinkeye #pinkeyedesign
Manmade, clothing made for men

Man makes clothing. Clothes make the man. This duality was the base for our design of the full identity for Manmade, a fashion store squarely targeting real men of all kinds.

Story and bottle design for the one and only Colonel Gin — Pinkeye #pinkeyedesign
Story and bottle design for the one and only Colonel Gin

Keep your gin up!

Den Hof: lobby, bar and meeting centers — Pinkeye #pinkeyedesign
Den Hof: lobby, bar and meeting centers

Contemporary class and elegance

Umamido - Ramen Shop — Pinkeye #pinkeyedesign
Umamido - Ramen Shop

Traditional Japanese themes with local contemporary accents.

Summer key visual for Crodino — Pinkeye #pinkeyedesign
Summer key visual for Crodino

Illustrations and campaign graphics for the non-alcoholic Italian aperitivo Crodino

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Radically different jeans

When this client came to us, he already had a strong story: The fashion industry is the second most polluting industry in the world and he wanted to do something to change that. His plan was to be radically different and produce the world's most sustainable jeans, made from 50% recycled denim. Production would be done in Europe and the jeans would be recyclable.

That approach captured our interest and compelled us to investigate the whole production process to find out how we could create a brand that was indeed radically different. The way to stand out in the fashion industry was to be transparent. We came up with the name HNST and recognized that that transparency was a key asset for the brand. For that reason, we chose "You can handle the truth" as the brand baseline and used the URL

Looking at images of the dyeing process for the jeans, we were inspired to create the visual identity for HNST and used a horizontal line connecting all elements. The logo is derived from the recycling icon. When rotated 180 degrees, its shape remains identical.

The visual identity is bold and works very well with the strong short copy developed for the brand. Ellen Robinson designed the first collection of HNST and we helped her with the integration of the branding for the different pieces. The concept for shooting the first HNST collection was to have a solid blend of the raw materials to create the jeans with the final result in one take

Part of sustainability is keeping jeans for as long as possible and not washing them constantly. For that reason, we also came up with a packaging design for a probiotic Denim Deo. The launch video visualizes the production process in reverse: the epitome of transparency.