Agressive Male Bonding
To keep our minds fresh, every now and then we challenge our designers with a fictitious assignment such as this: create your own alcoholic beverage and design the brand around it.
What do you get when you put a dozen or so highly talented crossover creatives in a room, give them bucketloads of every kind of liquor imaginable and add some of the weirdest ingredients known to mankind?
A couple of killer hangovers, loads of pictures we can’t publish here (small hint: check out our facebook page) but most importantly some spectacular concepts, like the one pictured here.
Agressive Male Bonding is a beef jerky infused Tennessee whisky. A real man’s drink that tastes like a distinguished kick in the teeth. The broken glass bottle conveys images of bar brawls, southern gentlemen clubs and joyrides in Billy Ray’s pick-up truck, and that unspoken bond between men who for some unknown reason manage to go out and have a beer together minutes after they’ve punched each other’s lights out. Boys will be boys, as they say.
